Top Casino Loyalty Programs: Lessons from The Strats New Local Rewards | 10BET
The Strat Casino Debuts New Casino Loyalty Programs for Las Vegas Locals
- Golden Entertainment-owned casino hotel launches loyalty plan targeting Las Vegas locals segment
- Program includes free parking
The Strat Hotel, Casino & Tower is elevating the guest experience with its new “Strat True Locals” initiative, a specialized branch of their broader suite of casino loyalty programs. This unique program is specifically designed to recognize and reward Las Vegas residents, ensuring that locals receive premium benefits and exclusive perks for their continued patronage of the hotel and gaming floor.

This new program stems from Golden Entertainment’s True Rewards player loyalty scheme, designed to enhance the dining and entertainment experiences for members. Participants will need to present a valid Nevada identification along with their True Rewards card at The Strat to avail themselves of the various benefits. Here’s a quick rundown of what members can expect:
20% off food and drinks at The STRAT’s renowned restaurants and bars, including the popular Top of the World Steakhouse, known for its stunning 360-degree views, as well as PT’s Wings & Sports and CHĪ Asian Kitchen.
Additional perks include:
- 25% off bookings at Atomic Golf
- 50% off hotel stays when booked directly through The Strat
- Free admission to The Strat’s observation deck
- 50% off tickets for shows and thrill rides
Other Perks and Important Details
Joining both the True Rewards and the Strat True Locals programs is free of charge, which is beneficial as membership in True Rewards is a prerequisite for joining the locals’ program.
However, there are a few key requirements to keep in mind. Participants must be at least 21 years of age and live within 50 miles of The Strat to qualify. The benefits of the Strat True Locals program are available Sunday through Thursday, while True Rewards members who qualify as locals enjoy complimentary parking year-round.
While the emphasis of the Strat True Locals program is on dining and entertainment benefits, there are also potential gaming-related perks, including invitations to local-only events, point multipliers, tournaments, and more.
A Smart Move by Golden Entertainment
The Strat True Locals program represents a strategic effort by Golden Entertainment to attract more Southern Nevada residents to their casino hotel. While located just off the Strip, the venue is often perceived as a part of the Strip by tourists, creating a unique market opportunity.
Golden’s ongoing focus on local customers may yield significant returns, as their other Las Vegas properties are already targeting this demographic effectively.
Additionally, Golden’s PT’s Pubs account holds over 70 gaming bars across Nevada under various brands, including Lucky’s and PT’s Gold, further aiming their services towards Las Vegas locals.
In summary, the Strat True Locals rewards program is a commendable effort to deepen connections with local residents, offering them not just discounts but also unique experiences that elevate their time at The Strat. This loyalty initiative paves the way for stronger community engagement within the vibrant Sin City landscape.



















