A Deep Dive into the History of the Las Vegas Casino Scene

The Holy Cow Casino and Brewery, situated at the northeast corner of Sahara and the Strip, holds a significant place in the evolution of the local gambling scene, offering a tangible glimpse into the city’s shifting landscape. While many visitors flock to a modern Las Vegas casino to experience high-stakes excitement, this establishment provides a deeper connection to the areas historical roots. First opening its doors as Foxy’s Deli in 1955, it became more than just a restaurant; it marked a crucial social milestone for the Strip, serving as the first venue to welcome African Americans during a time when segregation was prevalent in the surrounding gaming industry.

Abe “Foxy” Fox, the Jewish owner hailing from New York, generously supported the local NAACP and provided a place where Black entertainers like Louis Armstrong and Nat King Cole could enjoy meals while they performed nearby at the Sands. Foxy’s quickly became a local favorite, open 24/7 and serving many entertainers including Shecky Greene and Don Rickles.

The Evolution of Foxy’s to Holy Cow Casino

• Ownership Changes: In 1975, after numerous successful years, Abe Fox sold the deli and shifted to real estate.
• The Birth of Casino Gaming: The establishment transitioned into Foxy’s Firehouse Casino in 1988, featuring around 100 slot machines and a half-sized craps table.
• Revitalization: After former Wisconsin Badgers linebacker Tom “Big Dog” Wiesner acquired it in 1992, he renamed it Holy Cow, inspired by the famous catchphrase of Cubs announcer Harry Carey. A giant fiberglass cow named Alphie adorned the casino roof.

Holy Cow not only entertained guests but also made history by establishing the first legal brewery in Nevada. Wiesner campaigned for reforms that ultimately allowed him to obtain a brewpub license, showcasing his commitment to innovation in the Vegas entertainment landscape.

Challenges and Closure

Despite its success for nearly ten years, the Holy Cow was unable to survive the decline in tourism following the events of September 11, 2001, leading to its closure in March 2002. Wiesner passed away shortly thereafter, marking the end of an era.

The Aftermath and Legacy

• Big Dog’s Draft House: The brewery rebranded as Big Dog’s Draft House in 2003, continuing Wiesner’s legacy in spirit.
• Demolition and Redevelopment: After changing hands several times, the site fell victim to demolition in 2012, making way for new developments.
• Alphie’s Fate: Fortunately, Alphie the cow survived, purchased and relocated to Jim Marsh’s Longstreet Inn and Casino, where she stands today, a nostalgic tribute to Las Vegas history.

Conclusion

The Holy Cow Casino tells a unique story of resilience, cultural significance, and transformation within the vibrant tapestry of Las Vegas. From its humble beginnings as a deli to its evolution into a casino and brewery, it encapsulates a significant chapter in the city’s history that should not be forgotten.